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Photography is the one choice to attracts people to know more about something.
if there is a photography competition with XDN as theme,people who are interested will learn about XDN.
in fact,in my photography community,many of us often talk about cryptocurrencies.
not only photographers, nowadays many people have a phones with high-end camera specifications and they like to take a photos.
indirectly, they will also learn about XDN.